Marketing & lead generation

Digital Marketing & Lead Operations

Campaign, landing-page and lead-generation support connected to qualification, sales follow-up and reporting.

Shan Communications
About this service

What our team can do for your business.

A campaign needs more than an enquiry form: someone must review the response and take the next step. We support digital campaigns, landing-page content, lead capture, qualification and follow-up around your offer and target audience. Before launch, we agree what makes an enquiry relevant and when it should be passed to your sales team.

Discuss this service
Available support

Services you can include

01Digital campaign support
02Landing-page support
03Lead generation
04Campaign-content coordination
05Search and social campaign support
06Lead qualification and follow-up
Delivery & reporting

What your team can expect to receive.

  • Enquiries assessed against agreed lead criteria
  • Follow-up activity linked to campaign responses
  • Qualified opportunities passed to sales
  • Reports connecting enquiries with sales follow-up

We agree the tasks, reports and review measures with you before work begins.

How it works

From setup to delivery

How we set up and manage your assignment.

01

Define the audience

Confirm the service or offer, target market, campaign channels and criteria for an accepted lead.

02

Prepare the campaign

Coordinate approved content, landing pages, enquiry fields and the team responsible for responding.

03

Generate and follow up

Support campaign activity, review incoming enquiries and record qualification and contact results.

04

Review lead quality

Compare response volume with accepted leads and sales feedback before adjusting content or qualification steps.

Who this supports

Is this the right service for your team?

01B2B growth programs
02Lead-generation campaigns
03New service launches
04Teams needing marketing-to-sales coordination
Let’s talk

Let’s discuss digital marketing & leads.

Tell us which services you need, the workload you want to outsource and your preferred timeline. We’ll discuss the scope and next steps with you.

Discuss your requirements